Business Administration Marketing

Through the perspective of both the Canadian and global business environments, this course will provide students with a foundational knowledge of the current state of business and an opportunity to consider what the future may hold. Learners will develop their business vocabulary, understanding of business concepts, and engage with current and relevant issues in both a Canadian and global context. Students will learn the foundations of teamwork as a component of successful business operations. The functional areas of business and their relationship to management, leadership, and the future of work are discussed.

This course is designed to familiarize the student with basic computer operations and applications through instructor-led exercises, activities, and case studies. It explores various concepts of effective computer usage with a hands-on introduction to the Windows operating system, file management, and working effectively and collaboratively in an online environment. It also provides in-depth exploration and application of various features of the current version of Microsoft Office software including Word, PowerPoint, and Microsoft Teams. Microsoft Excel is covered briefly in this course in relation to integration with the other Microsoft Office Suite products.

Introductory Business Math prepares students for success in business and financial mathematics. This course emphasizes the development of business-related numeracy and the fundamentals of the time value of money. Topics covered include basic numeracy, percent applications, payroll, tax, and time value of money.

In this course, students benchmark their norms and behaviours for professional and personal development. Students develop self-awareness utilizing formalized assessments to give language to the application of emotional intelligence and personal behaviours that could otherwise mistakenly be described as strengths or weaknesses. Students describe the impact of the their behaviours and further strategies to develop skills and compensate for barriers. Students practice using related terminology to better express their development progress. Students learn about high-functioning teams and practice those skills through teamwork activities. Students develop strategies for setting and implement goals.

This introductory financial accounting course provides learners with an overview of the accounting process. Using generally accepted accounting principles (GAAP), and industry standard accounting software, learners gain the foundational skills and knowledge required to complete the accounting cycle, process adjusting entries and closing processes, and prepare a rudimentary set of financial statements for service and merchandising entities. Learners discuss the fundamental elements of accounting and their impact on business operations, business ethics, and regulatory practices

The economic environment is the theater in which contemporary managers plan, organize, lead, and control. This course introduces the language and navigational skills that condition students for success in this environment. Students learn microeconomic principals including supply and demand, the themes of scarcity, productivity, efficiency and effectiveness, the concept of opportunity cost, and the relationship between these fundamentals and the Canadian economy. Employing a practical approach to the Canadian macroeconomic environment, the course examines choices by individuals, businesses and governments and their effects on Gross Domestic Product, unemployment, the money supply, and exchange rates. The course addresses factors influencing both the supply side and the demand side of the economy including productivity, consumption, savings, and investment.

In this course, the emphasis is on the development of professional communication. Students develop communication and teamwork skills through the preparation and delivery of a range of professional documents and presentations utilizing current workplace technologies.

Principles of Human Resources Management is intended to provide students with an understanding of human resources management functions within organizations. The course introduces the purpose and the application of Human Resources activities which will assist organizations in achieving their goals and objectives. As such, this course is designed to lay the groundwork for more advanced studies in Human Resources and related subjects.

Marketing Essentials introduces students to the basic principles and practices of marketing management in the modern business setting. This course examines the consumer market for goods and services and the major decision areas of marketing: identifying and selecting target markets, product, price, distribution, integrated marketing communications and customer relationship management. Key concepts including value creation, marketing mix, marketing strategy, and marketing best practices are introduced and explored. Data and the application of metrics and analytics in decision making are discussed and applied.

This course provides an overview of the mathematics of business financial management. Annuities are studied and applied to various business applications and financial decision-making such as bonds, sinking funds, investments, loans, mortgages and net present value.  

This course expands on the student’s introductory level knowledge of spreadsheets and databases. Using Microsoft Excel, students learn advanced Excel features such as charts, logical functions, pivot tables, goal seek, data tables, macros, multiple worksheets, lists, look-up tables, and financial functions. The focus is on using advanced spreadsheet functions accurately and effectively to analyze problems that arise in business.

Graduates are entering the world of work just as it is being radically transformed. While technical skills remain crucial, organizations are now looking to hire a workforce with the human skills to thrive in the modern workplace. In this course, students will cultivate and apply knowledge for the contemporary workplace. Driven by case studies and real-world context, students will develop an understanding of the impacts of equity, diversity, and inclusion, social responsibility, ethics and sustainability, and client service. Students will work in diverse teams throughout this course, ultimately applying the course learning in a culminating capstone project where they will propose recommendations to an organization.

This introductory online course highlights the complex and dynamic components of cultural groups and their interactions. Students reflect on their own cultures and learn about others through various theoretical perspectives including Social Science, Interpretive Approach, and Critical Approach. Based on concepts of history, power, and identity, students learn how intercultural communication is affected by language, non-verbal communication, culture shock, popular culture, relationships, and conflict. Students discuss how these theories can be used to examine differences between cultures.

Students learn the ways in which marketing communications are utilized by marketers to inform, educate and enable customers. Specifically, students explore the strategies and work through the implementation challenges of direct marketing, public relations, sponsorship/event marketing, and social media marketing across a range of products, concepts, good and services. Students develop an integrated marketing communication strategy for a consumer product or service.

This course provides marketing students with an in-depth understanding of consumer behaviour principles. Students explore why consumers make certain purchase decisions, why they pay attention to some marketing stimuli and not others, and how their personal attributes, self-perception, surroundings, social and cultural influences impact their choices.

Marketing placement preparation guides students through the administrative requirements for fourth term placement. Students are coached to review their experience and background in the pursuit of skills development goals. Coaching continues as students target and develop strategies to contact placement agencies that have the potential to further expressed goals.

This course explores several important topics in marketing, not yet explored in-depth in the program’s other courses: digital analytics, new product development, pricing, international marketing, and marketing laws/regulations. Students learn new digital tools and have an opportunity to qualify for industry certification in digital analytics. Students also practice the process of product development, launching a product internationally, and developing a pricing strategy. Finally, students explore the most currently relevant aspects of laws and regulations applicable to marketing professionals.

This course provides marketing students with an understanding of marketing research principles and an opportunity to apply this knowledge to a hands-on marketing research project. Students learn the research process, sample selection, research design, data collection procedures, analysis, and interpretation of research data. Students develop and implement primary and secondary research to evaluate validity of a business idea.

• PROJ 5001
• MARK 5000
• MARK 5002
• MATH 75

This course focuses on strategy at the operational level of the organization but also considers the role and importance of marketing in achieving corporate level objectives. The course culminates with the development and presentation of a complete marketing plan. To achieve this, the case study and presentation methods approach is used.

This course provides students with an opportunity to explore an area of marketing practice in a self-directed manner with guidance and support of a faculty mentor. Students  work with the faculty to identify marketing practices win which they want to develop a deeper understanding and competence. This course provides students with additional knowledge, skills and expertise in an area(s) of marketing practice that are in-demand by employers.