SLC Student’s Documentary to Debut at Kingston Canadian Film Festival

With his debut documentary, Spray the Change, emerging filmmaker and St. Lawrence College student Juan Velasco focuses on Kingston's art scene, telling the powerful story of local artist Hill Werth. The project began as a chance encounter on Kingston's nighttime streets and evolved into a compelling story about art, advocacy, and community change. 

Juan's documentary filmmaking journey started with his acceptance into Kingston Canadian Film Festival's DOC Factory program with a portfolio featuring work he created while studying in SLC’s Music and Digital Media program.  

The idea for this film developed during late-night photography sessions in Kingston's streets. "I encountered Hill Werth working late at night with nothing but an outdoor lamp," Velasco recalls. These encounters grew into a fascination with Werth's work, particularly after discovering their "Hate Has No Home Here" campaign. "I realized the best way I could contribute was by creating a documentary about their story and art." 

Shot entirely in Kingston, Spray the Change represents a solo venture into filmmaking. While acknowledging that working alone wasn't the easiest choice, Velasco embraced the challenge. The project also incorporates musical elements through collaboration with classmate Sam McNichols.  

The documentary profiles Hill Werth, who works under the name Slow and Intentional, exploring how their murals transcend artistic expression to become powerful statements of social justice. Through vibrant artwork, Werth champions marginalized voices and promotes community unity, making their creative process a form of advocacy.  

For Juan, this debut project represents more than personal achievement. "I hope this film puts SLC on the map as a place producing impactful storytellers," he shared. “My goal was to craft a narrative that not only showcases Werth's artistic talent but also emphasizes the vital importance of creative advocacy in community building.” 

“I came to Canada in 2021, initially arriving in Montreal [from Ecuador] to pursue a master's degree in music therapy. However, after some reflection, I decided to shift my focus to something more artistic,” Juan said. “I explored programs across institutions in Canada, and the one at SLC was the only one that truly captured my interest. Considering that I had no prior experience with cameras, I can confidently say that joining this program was the best decision I could have made.” 

Watch a short trailer of Spray the Change. Follow Juan on Instagram. For KCFF information, including schedule and to purchase tickets, visit the website.